Adertising Agencies

List of chapters Advertising3 Industry Snapshot4 Nature of the Industry5 Media7 In-film advertising9 Work Environment10 Personal characteristics11 Employment avenues12 Public help advertising12 Regulation13 Copyright14 Advertising Agency15 History of advertisement agency17 Advertising Process19 Typical work stream in agency19 Types of promoting agencies20 The elements of a publicizing agency:23 The Benefits of Using an Advertising Agency23 Advertising Agency's Role24 Services offered by advertisement agency25 Departments and Personnel28 Account Services/Account Management28 Record organizer/Director28 Account Supervisor29 Account executives29 Creative department30 Art Directors30 Copywriter31 Digital Studio34 DTP Artist34 Visualizer34 Media Department35 FUNCTIONS OF THE MEDIA DEPARTMENT35 Marketing Research Department37 Creative Services Department38 Event Management and Promotion department38 Traffic Manager (framework administrator)38 Radio and TV Broadcast Production Department39 Print Production Department40 Agency Personnel41 Production Team41 Storyboard artist41 Graphic designer42 Advertising interns43 Job Positions and Earnings44 Agency Compensation45 Effect of innovation on advertising46 Common programming utilized by promotion agency47 Adobe Photoshop48 QuarkXPress48 Autodesk Maya49 Adobe Flash50 CorelDRAW51 Computer-supported structure (CAD)52 Famous publicizing offices in world53 Ogilvy and Mather India54 Overview54 Network55 Key people56 Services offered56 Major Clients57 Indian advertisement legends58 Large versus Little Agencies62 Workforce for advertisement agency63 Study/Training and Advancement64 Courses/Institutions66 Future68 Outlook69 Myth: An organization consistently assists with selling a product70 Case study71 Advertising creative75 Conclusion76 Bibliography and Webliograpy77 Publicizing Advertising, as a rule, is the advancement of merchandise, administrations, organizations and thoughts, ordinarily performed by a recognized support. Advertisers consider publicizing to be a piece of a general limited time technique. Different segments of the limited time blend incorporate exposure, advertising, individual selling, and deals advancement. Publicizing includes the procedure where in a back rub is structured in order to advance an item, an idea, a thought or even a help. The idea of publicizing has expected a unique structure with the utilization of the different modes of correspondence. From the paper, magazines, banners, neon and fluorescent billboards, bulletins to the business on TV, laser shows to swelled skyscraper figures and items, promoting has made some amazing progress. The work is imposing as it leads a procedure planned to pull in, alter, change and impacts popular assessment. From the neighborhood business to global firm and all need to promote. While lawmakers, social associations, government extraordinary gatherings need to promote their maxim, national carriers, auto portable produces, food and shopper merchandise makers need to arrive at the buyer. Expert items and administrations are regularly promoted through exchange magazines and displays. Of late mail-shots, handbill dissemination, unique offers have gotten famous. There are as yet different methods of promoting. There are window shows, show on phone registries, travel sign on transports, light banners, flags, and so on. Promoting through the electronic media has been maybe the most famous medium. Promoting, as a powerful medium, utilizes an assortment of procedures to make successful notices. An essential intrigue is at the core of publicizing. Trademarks and item characters are made to grab the eye of the watchers. Most winning promotions would include real data with enthusiastic intrigue. The publicizing business has three significant parts. †¢ Business or association which wishes to publicize, †¢ Media which gives the medium to promoting and †¢ Ad-office which makes the advertisement to suit the need of the firm. Advertisement offices change in the size and turnover. In any case the way toward making an advertisement continues as before. The yearly consumption on the promoting has been to the tune of Rs 8000 crores and the figure could be higher. USA has anticipated media spending on publicizing on the net to roughly $7700 by the turn of the century. The extension for publicizing experts positively shows an upward pattern. Industry Snapshot According the Advertising Age's 2002 Agency Report, the world's six biggest publicizing offices represented more than 65 percent of $39. 28 billion spent on publicizing worldwide in 2001. Yet, the publicizing business has endured during the primary long stretches of the 2000s. The economy decay before and exacerbated by the fear based oppressor assaults of September 11, 2001 has been continued by the progressing strife with Iraq. As a marker of the mollified interest for publicizing administrations, promoting office business tumbled to a little more than 180,000 in December 2002, down from a normal work of 194,400 of every 2001 and 182,400 out of 2002, speaking to the biggest decrease since 1991. Promoting offices are essentially liable for two capacities. The first is the creation of promoting materials as composed duplicate, craftsmanship, designs, sound, and video. The second is the vital situation of the completed inventive item in different news sources, for example, periodicals, papers, radio, and TV. Promoting organizations can be found all through the United States, with the best rate situated in enormous urban areas. Many have central station in New York and field workplaces in Chicago, Los Angeles, San Francisco, Atlanta, Detroit, and other significant zones of trade so as to be near customers. In spite of the fact that the bigger offices are all the more every now and again referenced in the media and in exchange distributions, the business is entirely included littler offices, numerous with just a couple of principals. Industry bservers credit lower overhead, enhanced administrations, ability to suit change, and a pioneering demeanor for the achievement of littler, boutique offices. The same number of customers have started to concentrate on an assortment of types of promoting interchanges, publicizing organizations have needed to look past ordinary media-based promoting. Publicizing financial plans mirror this move, with extra dollars being reserved for retail location adva ncements, advertising, and a significant passage into the media mixâ€the Internet. Changing socioeconomics and a clever American customer were the main thrusts behind these elective types of showcasing correspondences. Some industry chiefs have anticipated that promoting offices should enlarge their essential profession and change their longstanding remuneration framework dependent on commissions. Understanding the requirement for â€Å"integrated showcasing services,† numerous offices have reacted by offering advertising, standard mail, special, and Internet administrations. Nature of the Industry Firms in the publicizing and advertising administrations industry get ready notices for different organizations and associations and configuration battles to advance the interests and picture of their customers. This industry additionally incorporates media representativesâ€firms that sell promoting space for distributions, radio, TV, and the Internet; show advertisersâ€businesses occupied with making and structuring open presentation promotions for use in shopping centers, on announcements, or in comparative media; and regular postal mail sponsors. A firm that buys promoting time (or space) from news sources, from that point exchanging it to publicizing organizations or individual organizations legitimately, is viewed as a media purchasing office. Divisions of organizations that produce and spot their own promoting are not viewed as a major aspect of this industry. Most publicizing firms have some expertise in a specific market specialty. A few organizations deliver and request open air publicizing, for example, announcements and electric presentations. Others place promotions in transports, trams, taxicabs, air terminals, and transport terminals. Few firms produce ethereal promoting, while others circulate brochures, handbills, and free examples. Gatherings inside offices have been made to serve their clients’ electronic publicizing needs on the Internet. Online notices connect clients to a company’s or product’s Web webpage, where data, for example, new item declarations, challenges, and item lists shows up, and from which buys might be made. A few firms are not associated with the production of promotions by any means; rather, they sell publicizing time or space on radio and TV slots or in distributions. Since these organizations don't deliver promoting, their staffs are for the most part deals laborers. Organizations frequently hope to publicizing as a method of boosting deals by expanding the public’s introduction to an item or administration. Most organizations don't have the staff with the vital aptitudes or experience to make viable notices; besides, many publicizing efforts are impermanent, so bosses would experience issues keeping up their own promoting staff. Rather, organizations normally request offers from advertisement offices to create publicizing for them. Next, advertisement organizations offering their administrations to the organization frequently make introductions. Subsequent to winning a record, different offices inside an agencyâ€such as inventive, creation, media, and researchâ€work together to meet the client’s objective of expanding deals. Broad advertising administrations firms can impact how organizations, governments, and foundations decide. Regularly working off camera, these organizations have an assortment of capacities. When all is said in done, firms in advertising administrations prompt and actualize open introduction methodologies. Firms in advertising administrations offer at least one assets that customers can't give themselves. Normally this asset is mastery as information, experience, uncommon aptitudes, or imagination; however once in a while the asset is time or staff that the customer can't extra. Customers of advertising firms incorporate a wide range of b

An Overview of the Declaration of Pillnitz

An Overview of the Declaration of Pillnitz The Declaration of Pillnitz was an announcement given by the leaders of Austria and Prussia in 1792 to attempt and both help the French government and thwart an European war because of the French Revolution. It really had the contrary impact and stands out forever as a horrible misconception. The Meeting of Former Rivals In 1789, the French Revolution had seen King Louis XVI of France lose control of an Estates General and another resident government structure in France. This didnt just annoyance the French lord, however the vast majority of Europe, who were governments not exactly satisfied about residents sorting out. As the unrest turned out to be progressively extraordinary in France, the lord and sovereign became useful detainees of the legislature, and calls to execute them developed. Worried about both the government assistance of his sister Marie Antoinette and the status of brother by marriage King Louis XVI of France, Emperor Leopold of Austria met with King Frederick William of Prussia at Pillnitz in Saxony. The arrangement was to examine some solution for the manner in which the French Revolution was sabotaging sovereignty and compromising family. There was a solid camp of conclusion in western Europe, drove by individuals from the French gentry who had fled the progressive government, fo r furnished intercession planned for reestablishing the full powers of the French lord and the entire of the ‘old regime’. Leopold, as far as concerns him, was a realistic and edified ruler who was endeavoring to adjust his own concern riven domain. He had followed occasions in France however was apprehensive intercession would undermine his sister and brother by marriage, not help them (he was totally right). Notwithstanding, when he thought they had gotten away from he impulsively offered every one of his assets to help them. When of Pillnitz, he realized the French royals were viably detainees in France. The Aims of the Declaration of Pillnitz Austria and Prussia were not regular partners given ongoing European history, however at Pillnitz they agreed and put out an assertion. This was framed in the political language of the day, and had a multifaceted nuance: fully trusted it gave a censure to the progressive government, yet by and by was intended to deliver a confinement on calls for war, limit à ©migrã © rulers and bolster the imperial party in France. While it expressed that the destiny of the French Royals was of â€Å"common interest† to Europe’s different pioneers, and keeping in mind that it encouraged France to reestablish them and made dangers if hurt came to them, the subtext was in the segment saying Europe would just make military move with the understanding of all the significant forces. As everyone realized Britain would have nothing to do with such a war at, that point, Austria and Prussia were, by and by, not attached to any activity. It sounded intense yet guaranteed nothing of substance. It was a bit of cunning pleasantry. It was an all out disappointment. The Reality of the Declaration of Pillnitz The Declaration of Pillnitz was along these lines intended to help the ace imperial group in the progressive government against the republicans instead of undermine a war. Sadly for the condition of harmony in Europe, the progressive government in France had built up a culture that didn't perceive subtext: they talked in moral absolutes, accepted that speech was an unadulterated type of correspondence and that cunningly composed content was pretentious. Consequently the progressive government, particularly the republicans upsetting against the ruler, had the option to fully trust the Declaration and depict it as, a danger, yet an invitation to battle. To many frightened Frenchmen, and to many disturbing legislators, Pillnitz was an indication of intrusion and added to France taking part in a pre-emptive affirmation of war and the hallucination of a campaign to spread freedom. The French Revolutionary Wars and Napoleonic Wars would follow, and both Louis and Marie would be executed by a system made significantly increasingly extraordinary by Pillnitz.

Weekend Giveaway WHEN MYSTICAL CREATURES ATTACK! By Kathleen Founds

Weekend Giveaway WHEN MYSTICAL CREATURES ATTACK! By Kathleen Founds This weekends giveaway is sponsored by When Mystical Creatures Attack! by Kathleen Founds. In the 2014 John Simmons Short Fiction Award winning collection, When Mystical Creatures Attack!, Ms. Freedman’s high school English class writes essays in which mystical creatures resolve the greatest sociopolitical problems of our time. Students include Janice Gibbs, “a feral child with excessive eyeliner and an anti-authoritarian complex that would be interesting were it not so ill-informed,” and Cody Splunk, an aspiring writer working on a time machine. Following a nervous breakdown, Ms. Freedman corresponds with Janice and Cody from an insane asylum run on the capitalist model of cognitive-behavioral therapy, where inmates practice water aerobics to rebuild their Psychiatric Credit Scores. The lives of Janice, Cody, and Ms. Freedman are revealed through in-class essays, letters, therapeutic journal exercises, an advice column, a reality show television transcript, a diary, and a Methodist women’s fundraising cookbook. This surreal, exuberant collection mines the dark rec esses of the soul while illuminating the human heart. ____________________ We have 10 copies of When Mystical Creatures Attack!  for 10 lucky Riot Readers! Just complete the form below to enter. Entries are limited to the United States and will be accepted until 11:59pm, Friday, October 3rd. Winners will be randomly selected. Oops! We could not locate your form.

The Cathedral By Raymond Carver - 978 Words

In â€Å"The Cathedral† by Raymond Carver, a man named Robert is coming to spend the night at the narrator’s house. Robert is a friend of the narrator’s wife who happens to be blind, which doesn’t sit well with the narrator. Robert and his wife have a ten year relationship which started with her working for him. Since then they’ve stayed in contact by sending audiotapes to each other. When Robert reaches the house, the narrator is a bit uncomfortable. The first reason being because the man is blind, and secondly he’s not really sure what to say to a man who has a past with his wife. Soon after, the narrator sees that Robert isn’t initially what he thought the man would be like. Robert’s suggestion for the narrator to close his eyes while drawing the cathedral creates a different perspective for him, which allows him to realize it is he who is limited and cannot see, not Robert. The narrator’s prejudice of blind men makes him unsure of Robert’s arrival. He wasn’t sure why or how his wife was able to retain a relationship with this blind man for so long. When he hears that Robert had a wife named Beulah that passed away he wonders how someone could have married such a man like Robert and stayed with him for eight years. The narrator thought it was just pitiful marriage on Beulah’s behalf because to his understanding there would be restrictions since Robert cannot see. The narrator’s ignorance is clearly revealed when he says, â€Å"He was no one I knew. And his being blind bothered me.Show MoreRelated`` Cathedral `` By Raymond Carver992 Words   |  4 Pages â€Å"Cathedral† is a short story that was written by Raymond Carver in 1981. Raymond Carver is most well known for his short stories and is even an writer credited with reviving the then dying form of literature. A part of a collection of short stories, â€Å" Cathedral† was the last to be published and was included in 1982’s Best American Short Stories. â€Å"Cathedral is different from the other works of Carver due to the humanistic realism that is given to his characters, which had not been seen before in hisRead MoreCathedral (by Raymond Carver)1131 Words   |  5 PagesCathedral: A Lesson for the Ages Raymond Carver s short story, Cathedral, portrays a story in which many in today s society can relate. We are introduced from the first sentence of the story to a man that seems to be perturbed and agitated. As readers, we are initially unsure to the reasoning s behind the man s discomfort. The man, who seems to be a direct portrayal of Raymond Carver himself, shows his ignorance by stereotyping a blind man by the name of Robert, who has come to stay withRead MoreThe Cathedral By Raymond Carver Essay937 Words   |  4 Pages â€Å"Cathedral† Born on May 25, 1938 in Clatskanie, Oregon, Raymond Carver was destined to be a writer. He was a son of a sawmill worker and grew up working hard majority of his life. He married year after he finished high school and had two children with his wife at the time. He raised and supported his children with normal working class jobs such as delivering, janitorial and gas station services. Carver discovered his interest in writing after taking a creative writing course in collegeRead More`` Cathedral `` By Raymond Carver1027 Words   |  5 Pagesfirst, I thought she was ridiculous, and I laughed at her. But later, I realized that she was suffering a hard disease and that was the reason she had lost her hair. I felt bad myself because at the end I was the ridiculous. In the story, â€Å"Cathedral† by Raymond Carver the narrator was thinking wrongly about Robert because Robert was a blind man. The narrator was accustomed to what we usually watch on TV about blind people. He thought that Robert was one of those who walked slowly accompanied by a dogRead MoreThe Cathedral By Raymond Carver1202 Words   |  5 Pagesâ€Å"Cathedral† written by Raymond Carver is a short story that unfolds as a first-person narrative of the main character named Bub. The story beautifully depicts the process of an individual who transforms from a person with lack of knowledge and ignorant towards knowledgeable soul, due to an encounter with his wife’s blind friend Robert, to an individual that is enlightened. The cathedral, in this story, is a mere subject brought up at the end of this story which becomes the object of his enlightenmentRead MoreThe Cathedral By Raymond Carver1294 Words   |  6 Pagesthat with self-awareness, a person â€Å"comes to know what [their] destiny is, who [their] wife or husband will be, what [their] mission in life will be† (Maslow 440). In the cases of those who aren’t aware of their self, like the narrator of â€Å"Cath edral† by Raymond Carver, they lack all behaviors of self-actualization as well as the experience of transcendence that follows suit. In order to open the door to their selves, a â€Å"metacounselor† guides them through their mind or activities that would embrace individualityRead MoreThe Cathedral by Raymond Carver1281 Words   |  5 PagesThe Cathedral by Raymond Carver is an exemplar of a literature with the use of realism in which a realistic, non-ideal, ordinary life of an individual is depicted to represent a wider meaning in life or the society. The anecdote is narrated through the narrators point-of-view about a blind man, Robert, who is a friend of his wife. A theme is presented using a foil, Robert, or a character whose traits are ideal and contrast with the protagonists to highlight some qualities in the central characterRead MoreThe Cathedral By Raymond Carver1758 Words   |  8 PagesIn Raymond Carver’s â€Å"The Cathedral†, the unnamed h usband narrators the tale of his wife’s old blind friend Robert coming to visit after not seeing each other for years. They had remained in contact through audiotapes, but the husband seems to not understand the significance of their relationship, showing distaste with the visit for the majority of the story, due to his uncomfortableness. In this story, the writer displays his tale and its morals; by using the narration of the husband; Carver showsRead MoreThe Cathedral By Raymond Carver1280 Words   |  6 Pages Raymond Carver’s short story â€Å"The Cathedral† is one that was published with a collection of other books in 1983. This particular short story is one that presents multiple views, including real life ethical and stereotypical situations correlating with the specific time this story was published in. Through these ideas and also the symbols created through the characters one receives a vital message. This message that the author is trying to con vey is to look further past what one may see at yourRead MoreCathedral Raymond Carver Analysis1212 Words   |  5 PagesIn â€Å"Cathedral,† Carver’s use of visualization and climactic change of character emphasizes the theme that looking and seeing are two very different things. When Raymond Carver had his wife’s blind friend, Robert, join them for a few days, he should’ve been more understanding and empathetic with Robert’s blindness instead of just avoiding it or brushing it off as if it’s not there. Carver did very well in changing his ways and learning to accept and understand Robert. Carver also did a good job of

Mental Illness An Obsessive State Of The Cerebrum Essay

A mental disorder is defined as a change that takes place the way someone thinks and their emotions which easily interferes with the performance of his day to day activities mostly due to disturbances taken place in the brain. There are many various sorts of mental disorders, and anxiety and depression are examples. An adverse health condition becomes a disorder when it starts impeding ones daily activities. Any condition which involves a disturbed brain will also be considered a disorder, if his way of thinking and feeling interfere with his normal lifestyle (DifferenceBetween.com, 2013). Mental illness is characterized as an obsessive state of the cerebrum, described by an arrangement of identifiable side effects and signs and happens as an aftereffect of different etiological conditions, similar to diseases, hereditary deformities and natural components. A few specialists have a tendency to consider schizophrenia as an emotional instability because of its solid organic base of ori gin. Mental illness occurs as a result of abnormal or disturbed chemicals in the brain like neuro transmitters. Mental illnesses occur because of an anomaly in the typical working of the mind. Defining a mental illness over a mental disorder is tricky, since they are used as general terms for all the conditions which involve abnormalities in the brain resulting in changes in feelings, emotions, personality and behavior (DifferenceBetween.com, 2013). A person with a mental issueShow MoreRelatedFree Trial6054 Words   |  25 PagesTest yourself A. Multiple choice. Encircle the letters of the correct answers. 1. The nervous system is composed of two main parts. a. CNS and PNS. b. Cerebral cortex and cerebrum c. Cerebral cortex and cerebellum 2. This is the part of the brain that holds the seat of higher mental process. a. cerebrum b. cerebral cortex c. hypothalamus 3. it serves as the relay station for sensory impulses to the cerebral cortex. a. medulla oblongata b. pons c. thalamus 4. itRead MorePsychology Workbook Essay22836 Words   |  92 PagesINTRODUCTION Objective I.1 Define psychology: the science of behavior and mental processes. |Margin Learning Question(s) (if applicable) |Page(s) | |None | | Key Terms Psychology: the science of behavior and mental processes. Exercises 1. Put a check mark by each statementRead MoreSocm Study Guide Essay30404 Words   |  122 Pagesdiseases are those that last a short period of time, usually a few days to a few weeks. Any health condition that causes the patient to seek medical consultation or to miss work or school or prevents normal daily activities is classified as a disease (illness). MF-0217 Pick from a list which are the most common chronic diseases. Prevalence of Chronic Diseases(Number of Cases per 1000 persons) | | Condition | All Ages | Chronic sinusitis | 134 | Arthritis | 129 | Deformities | 129 | Hypertension

Different between leader and manager Free Essays

LEADER. From the root word itself, a leader is basically someone who leads or guides and is in charge or in command of others. (www. We will write a custom essay sample on Different between leader and manager or any similar topic only for you Order Now thefreedictionary. com, 2007) But not every one is a born leader. Leadership to some is innate and to others, a skill.. And certain leaders have different characteristics but same basic roles. In essence, there are nine roles for a leader. First, a leader must take the role of a sage. He constantly develops wisdom through continuous gain of knowledge about wide-range subjects and designs a strategy by being mindful of considerations and consequences. He must also be open to find the best path for the organization. Second role that the leader must play is that of a visionary. A visionary-leader must know how to turn seemingly impossible dreams into reality by innovating powerful ideas and articulating it to the members so that the whole group would act. A leader should be a magician. Magician in a sense that he should be able to reform things without wasting too much effort and coordinates change by maintaining equilibrium among the structures, systems and procedures of the old system into a new one. Also, he should be able to maintain calmness despite a transition’s instability. The fourth role is that of a globalist. The leader should promote the organization’s accomplishment in leveraging the diversity of its workforce to ensue its global activities. The leader should also be able find the common ground on which the workforce can productively function. Next role is being a mentor. The leader should be committed to personal and professional development and can help his workforce to advance their careers through several learning opportunities and is devoted to the individuality of each member of the group. The leader should also serves as a motivator by generating an environment for people to find their inner drive. Then, the leader should also be an ally which builds partnerships to come up with an effective and mutually beneficial collaboration. The leader must also be a team player. He must also be willing to extend his trust to others. Then, the leader should also be sovereign. He should always be mindful in the use of power and is clever enough to take risks and face uncertainty. He should be responsible enough to take liabilities for the organization. He should be reliable in honoring obligations. The leader must also be a guide. He must be a flexible organizer and focused. The leader makes the journey towards the goal worthwhile. He should be able to use his expertise to accomplish the work and support the efforts of others. The last role of a leader is being an artisan. The workforce should see the leader’s devotion to master his craft and is always pursuing excellence through balanced aesthetic with practical standards. The leader should also be able to sustain attention to detail and is always pushing the creative juices of every one. (theleadingedge. com, 2007) Style is the method and approach of presenting direction, plan implementation and motivating people. (Clark, 2005) In the manner of leadership, there are basically three styles. First is the authoritarian or autocratic style. In this style, the leader has absolute power over the team. The workforce has little opportunity to make suggestions even though it is for the best interest of the organization. This style is best employed for routine or unskilled jobs. Second is the bureaucratic style wherein it works â€Å"by the books† to ensure that the work is done properly. This is usually used in works involving serious safety risks or big corporate deals. The last is the democratic style. The leader is open to the suggestion of the members in the decision-making process but in the end, the final decision still relies on the leader. MANAGER. He is someone who manages or controls resources and expenditures. (eLook. org, 2007) Managers play a significant role in administering the performance of their organization. First, he is involved in the decision-making process of the organization. This role involves planning out strategies to solve or improve the quality of the wok force and the product. The manager should also be concerned in setting, planning and organizing the goal of the organization. To achieve short and long term goals, the manager should communicate the vision of the organization to the whole members. As the manager, he should also be able to guide and give directions so that the group can efficiently perform. Also, he should also empower the team because the performance of the organization greatly depends on how you motivate them. As a manager, you should also be able to effectively communicate with your subordinates to maintain the rapport in the organization. Another role is to evaluate and analyze a process that may give the best performance for the organization. Also, the manager should provide fulfillment amongst everyone. Lastly, the manager must be an excellent role model to the whole organization. The manager must always set a high standard not just for the group but for him as well and should be able to accomplish it. The manager must set as an example of being accountable for his and the group’s performance. (about-personal-growth. com, 2007) There are two main styles of management. These are autocratic and permissive. In the autocratic style, the manager makes all the decision unilaterally while in the permissive style, the manager allows the subordinates in the decision-making and gives them a substantial degree of autonomy in the work activities. (www. rpi. edu, 2007) One example of a good leader is Margaret Thatcher. She was responsible for setting in motion a series of interrelated events that gave a revolutionary twist to the century. She also helped the world mark the end of the millennium with hope and buoyancy. She became powerful person to many transformations that the world has seen. (Jonhson, 2003) On the other hand, there are many great managers that do not make it in print. But, there are ways to become a great manager. The best managers are those who have an enthusiasm for continuous learning and are willing to work for their self improvement. (Hill, August 2003) A good manager is also someone who is both a team player and is concerned for others. Leaders and managers are almost synonymous but we there are still some differences. In a reality, the context of a leader is someone that is etched in our minds as someone heroes or patriotic. Whereas, we see managers as someone fitted in the corporate world. They are seldom associated with greatness or patriotism. In the corporate world, we also seldom hear about great managers a s great leaders. The difference between manager (or management) is that they are two sides of the same coin. In being one, they perceive each other whilst being diverse and different; they are parts of the whole with vital contrasts and in those very same contrasts, they make each other clear. (Garner, 2005) How to cite Different between leader and manager, Papers

The most important pre-requisite for a civilization to reach its Golden Age Essay Example

The most important pre-requisite for a civilization to reach its Golden Age Paper Every civilization will rise and fall at some point in time. That is what defines a civilization. The peak of a civilizations rise and fall would be called the civilizations Golden Age. Civilizations Golden Ages differ depending on how much they had advanced during their Golden Age. As the Golden Age is the peak of a civilization, naturally the civilization would fall afterwards, which is what makes it the Golden Age, where the citizens were all generally happy and content with their lives and with nothing to fear for. There are many factors that are vital for a civilization to reach its peak, such as strong military, a good and stable government and an open society along with economic prosperity. A government with good leadership is an essential pre-requisite for a civilization to reach its peak. Having a strong leader in the government will ensure the civilizations safety against threats. Thus, the citizens will feel safe and peaceful when there is no fear of any danger coming their way. Hence, the people of the civilization will have no unrest and can be at peace. When they are at peace, artists and scientists can then focus their time on the arts and sciences, developing it and thus helping the civilization progress into its golden age. A case in point would be the Gupta Dynasty, with good leaders such as Chandra Gupta I, Samudra Gupta and Chandra Gupta II, where Samudra was not only a good military leader, but he was also a patron of the arts, promoting it and helping the Gupta civilization thrive during its Golden Age. We will write a custom essay sample on The most important pre-requisite for a civilization to reach its Golden Age specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The most important pre-requisite for a civilization to reach its Golden Age specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The most important pre-requisite for a civilization to reach its Golden Age specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Examples of their advancement include epic poems composed by citizens such as Mahabharata and stories like Puranas. In addition, a basic medical textbook was also created, as well as Arabic numerals, something most of the world uses today. In doing so, this will give way to new ideas and ways of thinking for the people, thus driving the society forward into its Golden Age. In addition, a good government that allows for an open society is a vital factor in helping a civilization reach its Golden Age. By being open and flexible to new ideas, the society can then make progress. By enabling ideas from abroad to enter the society and to put them to use, cultural and intellectual exchange can take place between civilizations, benefiting both, as well as giving them new ideas such that these ideas can be used to develop the arts and science. Hence, they will flourish and bring the civilization higher and nearer to its peak. A good example would be the Tang Dynasty, where the Tang emperor encouraged the development of Buddhism, and commissioned monk Xuan Zong on a mission to India and Sri Lanka to study Buddhist scriptures. While they encourage Buddhism, they did not punish others from practicing other faiths, like Taoism or Confucianism. These religions thrived and benefited the civilization, and had made many achievements in scholarship, literature, technology and art. Hence, the society will be introduced to different ways of thinking and thus, allowing the civilization to enter its Golden Age. A strong and effective government is another essential pre-requisite for a civilization to reach its peak, as a strong and effective government can help maintain law and order by implementing policies to the benefit of the society. This brings about higher productivity in society by organizing and running the country effectively, which encourages and promotes culture, as it recognizes the potential of the culture being a unifying force of society. When law order is established, the government has more time and resources to focus on other aspects of growth and development such as in the promotion of arts and culture. This would effectively mean that given official or royal patronage of the arts, artists would be able to develop their craft and even explore different art forms and genres. People exposed to more modes of thinking and expression which may very well lead to other innovations. This would drive the art and culture of the civilization forward, allowing for the civilization to reach its golden age. A case in point would be the Tang dynasty, where many poems where written, with famous poets from then such as Libai and others. Thus, this introduces the society to different ways of expressing themselves and in so doing, propelling them into the Golden Age. Another important pre-requisite for a civilization to reach its climax is having strong military. Having strong military helps to keep enemies away from the civilization and neutralizes threats to the society. This will allow the kingdom to be powerful and strong, such that no one is troubled by external threats to the civilization. This in turn, will give the civilization more peace and time to concentrate on developing itself in many different ways. Hence, it can go on an extensive conquest to conquer the lands and gain power using their strong military forces. A case study would be the Tang Dynasty, where emperor Taizhong re-conquered land that was broken away as well as conquered land in the north and the west, while his military power grew stronger and stronger, giving the citizens nothing to worry about. By doing this, the society can continue to grow in military strength and reach its Golden Age. In conclusion, there are many factors that contribute to the reaching of a civilizations Golden Age, having a good and uncorrupted government will allow it to make good and well-though out decisions, and ensure the strength of its military. Also, by having a strong government, that means the it can be humble and be open to new ideas to the civilization and allow the citizens to be introduced to new forms of art, etc. thus, this will make sure of the civilizations economic prosperity. With a good government, its leader can then be well educated and skilled in leading, making sure that the civilization continues to thrive. Hence, a strong and effective government is the most important pre-requisite for a civilization to reach its Golden Age.